Kerux vs Intercom

The Intercom alternative that doesn't bill you per outcome

Intercom charges you twice: once for the seat, then $0.99 every time Fin produces an outcome. Kerux charges a flat per-agent price and lets you connect your own AI key, so the AI half of your bill is paid to your provider at cost. If your ticket volume is growing, that's the difference between a bill that grows with it and one that doesn't.

DimensionKeruxIntercom
AI pricingBring your own API key. Pay your AI provider directly, at cost$0.99 per Fin outcome, on top of seats
What counts as billableNothing. Kerux never meters your AIA resolution, a procedure handoff or a disqualification ($0.99 each); a lead qualification ($9.99)
Seat pricingFlat per agent, from $29/month$29–$132 per seat/mo across Essential, Advanced and Expert
AI reply controlAuto-resolves above your confidence threshold, drafts for review below it, on every planFin answers customers directly; no draft-only mode
Bill predictabilityPriced per agent only. AI volume never changes your billMoves with Fin volume. The more the AI works, the more you pay

What it costs in practice

5 agents, 1,000 conversations a month resolved by AI

Intercom
5 Essential seats × $29
$145
1,000 Fin outcomes × $0.99
$990
$1,135/mo
Kerux
5 Growth seats × $49
$245
1,000 AI replies on your own key
≈ $30 to your provider
≈ $275/mo
  • Intercom seats priced at Essential ($29), their cheapest tier; Advanced and Expert cost more.
  • AI cost on your own key is measured at roughly 3¢ per reply on a small, fast model, and realistically runs 1–5¢ depending on your provider, model, ticket length and how much help-centre content the AI reads. A larger knowledge base means more context per reply. You pay that to your provider, never to Kerux.
  • Intercom bills at most one outcome per conversation, and doesn't bill outcomes that didn't happen, so this is their realistic worst case, not an inflated one.
  • Every figure verified on Intercom's own pricing pages; see the date at the foot of this page.

Which one should you actually pick?

We'd rather you chose correctly than chose us.

Stay with Intercom if…

You want one tool for support, marketing and sales

Intercom's messenger, product tours, outbound campaigns and lead qualification are a genuinely broad product. Kerux is a support inbox and nothing else. If you're consolidating several tools, Intercom does more of them.

You want a proven AI agent out of the box

Fin has had years of tuning and handles complex resolution flows. Kerux's AI is good at answering from your help centre and drafting replies, but it isn't trying to be an autonomous agent that runs procedures.

Your AI volume is genuinely low

Because Intercom bills at most one outcome per conversation and never bills failed ones, a team with few AI-handled conversations may pay very little on top of seats. Metered pricing only hurts once the AI is doing real work.

Switch to Kerux if…

Your ticket volume is growing

Per-outcome pricing means the bill rises exactly as the AI gets more useful. On Kerux, resolving twice as many tickets costs you the same per agent and a few cents more to your AI provider.

You want to choose the model

Kerux connects to Groq, OpenAI, Anthropic, xAI, Google Gemini, Mistral, DeepSeek, OpenRouter or any OpenAI-compatible endpoint. You pick the model and switch whenever you like. With Fin, the model is Intercom's decision.

You decide how much the AI sends on its own

Kerux auto-resolves only above a confidence threshold you choose, and drafts everything below it for a person to approve. Set it high and almost everything comes to you first; lower it as you learn to trust the replies.

How switching actually works

  1. 1Point your existing support address at your Kerux forwarding address. No DNS changes needed to start.
  2. 2Import your help-centre articles as .md files, or write them in Kerux. That's what the AI answers from.
  3. 3Set your confidence threshold low to start, so everything arrives as a draft you approve.
  4. 4Raise the threshold once you trust the replies. There's no contract and no cancellation fee.

Questions people ask

On seats alone, not always. Intercom Essential is $29 per seat and Kerux Basic is also $29. The difference is the AI: Intercom adds $0.99 per outcome on top, while Kerux lets you pay your own AI provider directly, which typically works out to a few cents per reply. The more your AI resolves, the wider that gap gets.

You connect an API key from your own provider. Kerux uses it to draft and resolve tickets, and your provider bills you directly under your own terms. Kerux never marks it up and never resells you AI usage. There is no built-in or default key, you choose the provider.

There's no one-click importer. The practical migration is to forward your support address to Kerux and bring your help-centre articles over as Markdown files. Historic conversations stay in Intercom.

No, and it isn't trying to. Kerux is a shared support inbox with AI drafting, a help centre and reporting. It has no product tours, outbound marketing campaigns or lead qualification. If you need those, Intercom is the better fit.

Where these numbers come from. Every Intercom figure on this page was read from Intercom's own pricing page on 2026-08-07. Vendor pricing changes. If you spot something out of date, tell us and we'll correct it.

Try it on your own tickets

30 days free, no credit card. Forward one address and see how it does.